Web3 Could be Even More Disruptive than You Think

Putting the Hype in Historical Perspective

Source: Getty Images

What’s so different about web3 is that it is distributed, decentralized and open.

Web3 could prove as disruptive, to as many businesses, and across as broad a cross section of the economy, as the Internet itself.

Fast or slow, disruption upends industries and changes how value is distributed.

20+ years after the theory was unveiled, we now know that disruption happens not because incumbents “do everything right,” but because they are unwilling or unable to take the radical steps required to head off the threat.

Assumptions about which resources are scare and abundant are at the heart of all companies’ business models.

In other words, technological revolutions are marked by a change in which resources are scarce and which are abundant on a grand scale.

This quantum jump in productivity can be seen as a technological revolution, which is made possible by the appearance in the general cost structure of a particular input that we could call the ‘key factor’…

The Internet changed information from scarce to abundant.

In web2, the most successful companies gave away information to build networks. In web3, the most successful will give away networks to build loyalty.

DAOs are not some hippie-dippy/quasi-socialist/idealistic BS. In web3, they are an important source of competitive advantage.



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Doug Shapiro

Doug Shapiro

Media and stuff. Write to learn; publish to stress test. Senior Advisor BCG. Former: Turner/WarnerMedia; II-ranked Wall Street analyst.