Getting Creators Paid is the Next Big Thing in Media

Image by Mohamed Hassan from Pixabay

The mirror image of the shift in value away from traditional media businesses is the shift in value towards the tail, or what is often referred to as the “creator economy.”

What is the Creator Economy?

Historically It’s Been Very Hard for Creators to Get Paid

Reportedly only 3% of YouTube channels generate more than the poverty line annually.

There are Numerous Secular Tailwinds Behind the Creator Economy

The Creator Economy Has Been Undermonetized

All these services are free because their top priority was scaling.

The Solution, for Platforms and Creators, is Price Discrimination Models

Most people will not be able to make a living as digital creators, but that is beside the point. The point is that many more will.

What’s Next?

The risk for tools providers is that the platforms will suddenly decide their business is a feature set, not a business.

How much is an hour of Charli D’Amelio’s time worth today compared to three years ago?

Creators Gonna Create*

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